We created SmarteBooking for businesses that share our passion for doing right for its customers. For many of us, great customer service isn’t a cost center — it’s an effective marketing tool, a competitive differentiator, and a cornerstone of the brand.

But in 2020, there were no customer service platforms available that embodied our customer-centric values. There were many platforms that quite literally treated each person like a number and made it far too difficult to build a long-term relationship. We felt a strong pull to make something different, and we did.